Valuation of Impact Brand Equity, or VIBE™, is a proprietary tool developed by the CoSpo team. VIBE™ is designed to place a relative-value score on an athlete’s positive impact on society. An athlete’s VIBE™ score is only one aspect of their overall brand, but it can significantly impact an athlete’s overall brand equity. VIBE™ scores are based on publicly available information regarding an athlete’s socio-cultural and environmental impact on society — for example, impact activities on global/societal issues, philanthropic work, endorsements, athlete-produced content via traditional and social media, etc.

Score-Snapshot-11-9-21

Scores updated as of Nov. 9, 2021


"Sport has the power to change the world."


-Nelson Mandela